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Food System Fragility and Resilience in the Aftermath of Disruption and Controversy

What happens when everyday understandings about food are disrupted? In order to answer this question, I conducted 6 focus groups and follow up-interviews with urban meat consumers. Findings suggest that disruption occurs if/when consumers find certain meat products to be potentially dangerous, disgusting, or unethical. When these core disruptive elements overlap with one another in the context of a single issue or event, the impact on consumers can be even more pronounced (as was the case with the “pink slime” controversy). In most instances, however, these disruptions tend to be fairly short-lived, particularly if they fail to engage consumers on an ethical level.
When Oct 22, 2015
from 4:10 PM to 5:30 PM
Where 252 Ericsson Food Science Building, University Park, PA 16802
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Join Rob Chiles, a Rock Co-Fund Ethics Faculty Member, on October 22nd for this talk on Food Systems Fragility and the Resilience in the Aftermath of Disruption and Controversy. What happens when everyday understandings about food are disrupted? In order to answer this question, I conducted 6 focus groups and follow up-interviews with urban meat consumers. Findings suggest that disruption occurs if/when consumers find certain meat products to be potentially dangerous, disgusting, or unethical. When these core disruptive elements overlap with one another in the context of a single issue or event, the impact on consumers can be even more pronounced (as was the case with the “pink slime” controversy). In most instances, however, these disruptions tend to be fairly short-lived, particularly if they fail to engage consumers on an ethical level.